As the Knicks continue to lose, so does the fanfare of Linsanity

Keywords: jeremy lin, linsanity, knicks, losing

I logged onto facebook earlier today to find a post from the New York Knicks official page. They were selling Linsanity t-shirts for 20% off. Just a month ago I walked into Dicks and Modells and was immediately greeted by an entire section dedicated to Jeremy Lin. The prices gauging was astronomical and people ate it all up. I do not fault anyone though, an orange Jeremy Lin shirt sits in my closet in shame everyday. Basketball, like anything, is a business. When Jeremy Lin burst onto the scene he picked up traction quick, he was a massive money making device. Now that the Knicks are awful again, people are less excited about Linsanity and are already calling for Baron Davis to be the new starter. His ability to make a profit is gone, and with that so is his fame. The shelves will continue to be stocked with Jeremy Lin merchandise, but that may only be because no one is buying into Linsanity anymore.